Writing a Sample Letter of Appeal for Fundraising

Introduction to Fundraising Appeal Letters

Fundraising appeal letters are an important part of any charity or non-profit’s fundraising strategy. They are a way of appealing to potential donors and asking for financial help to support your cause. Writing an effective and persuasive fundraising letter can be a challenge, but with a little bit of practice, you can create a letter that will help you reach your goals.

Elements of an Appeal Letter

An effective appeal letter should have a few key elements. The most important element is a clear and concise explanation of the cause you are asking for help with. Give details about the organization’s mission and its impact on the community or the world. The letter should also include specifics about the donation you are asking for and how the funds will be used. You should also make sure to thank the donor for their generous support.

Tips for Writing an Effective Appeal Letter

When writing an appeal letter, it’s important to keep the following tips in mind:

• Keep it short and to the point – no more than a page.
• Be clear about the purpose of the letter and what you are asking for.
• Include stories and data to illustrate the impact of your work.
• Be genuine and courteous in your language.
• Be clear about how the donor’s money will be used.
• Provide multiple ways for donors to contribute.
• Include contact information and follow up with donors.

Sample Appeal Letter

Below is a sample appeal letter for fundraising. Feel free to use it as a template for your own appeal letter.

[Date]

[Name of Recipient]

[Address Line 1]

[Address Line 2]

Dear [Name],

I am writing to ask for your help in supporting [Organization]’s mission to [Mission]. [Organization] is a non-profit organization that [Provide details about the organization].

Your donation of [Amount] would make a huge impact on our mission. The funds would be used to [Provide details about how funds will be used]. For example, [Provide an example of how funds will be used].

Your donation would help [Organization] to [Provide details of the impact of the donation]. Every dollar donated will help us to make a difference in the lives of [Group of people].

Thank you for considering a donation to [Organization]. I hope that you will be able to support our cause. Please feel free to contact me at [Contact information] if you have any questions.

Sincerely,

[Your Name]